Basenote Bitch

Viva La Juicy by Juicy Couture

You cannot reflect on early 2000s fashion without mentioning the iconic Juicy Couture tracksuit. Love or hate these plushy, velour, proto-athleisure uniforms—they still graced some of the most talked about tushies at the turn of the century. Now we don’t even bat a lash at dropping coin on fancy jammies that aren’t even as cute and don’t come with Swarovski crystals in motherfuckin’ Old English font. I highly recommend re-exploring them become little whispers of a wedgie in Paris Hilton’s derriere while she attempts farm work on The Simple Life.

Juicy was pretty much at peak popularity when they released their namesake fragrance in 2006, and then what followed was the wildly successful Viva La Juicy. You already know it’s a FLIRTY and FRUITY floral gourmand fragrance. The girl who wears this may or may not have a Von Dutch accessory she wears aspirationally like the celebrities who aspired to look like truckers (cue Zoolander Derelicte fashion line.) She has tried the 21 Day Beachbody Fix at least a 100 times, but this time will be the charm. When she steps out into the world this will be her signature scent and there will be a Fendi Baguette bag in the mix.

Notes include mandarin orange and wild berries; middle notes are honeysuckle, gardenia and jasmine; base notes are caramel, vanilla, praline, amber and sandalwood. In real life you will smell like a blend of freshly Chi flat ironed hair paired with a Lancome’s Juicy Tube.