Love’s Baby Soft by Dana Classic Fragrances
This vibrant pink, tampon-esque bottle has taken the tween fragrance world by storm time and time again. I do not exaggerate when I say it has as many lives as Cher. It’s the scent so many girls sprayed all over themselves along with their Cabbage Patch Kids in bedrooms across America. As with most products, it was engineered to be a hit despite some serious Lolita advertising when it first came on the scene in 1974.
The initial ‘concept,” for the perfume was essentially a fuckable wittle baby girl. The slogan in the original ads (also pictured here) was quite literally “because innocence is sexier than you think,” paired with a Brooke Shields circa Pretty Baby model. Many thanks to the advertising industry—as if the period between girlhood and womanhood wasn’t hard enough. Stop sexualizing tween girls and let them discover sexuality and hump Care Bears in peace.
Aside from that initial, disturbing start—Baby Soft was a complete hit. The price point was allowance friendly and it serves as a nostalgia bomb so many years out because of this.
Its composition is described as gentle, powdery and light fragrance. It contains notes of geranium, jasmine, rose, lavender, patchouli, vanilla and musk among others. In real life you will smell like Molly Ringwald when she gets her cake at the end of Sixteen Candles.